just breathe.

Dear advertising world:

I used to be one of you.
Nobody appreciates the fact that mistakes happen more than me. One of the
graphic artists that I managed once ran an ad that said "Pubic Notice" as
opposed to "Public Notice". Clearly I can appreciate the fact that things
sometimes slip through the cracks. That having been said, I have a bone to pick
with you.

This very morning I was opening mail and perusing a cool
advertising piece that arrived in the post when I saw the phrase "breath in the
aroma". Um... What? Not 10 minutes later I saw the same glaring error in a
separate email marketing piece that wanted me to "take time to breath". People,
the word is breathe. Notice the "e". It is somewhat critical to your
point.

Sure, you can try to blame it on spell check "changing" a word to one
that you didn't intend to use, but I think the problem is deeper. I think the
issue is that you seem to have forgotten what the words mean.

Breath is a noun. Breathe is a verb. I can only hope that
you understand the meaning of noun and verb.

Sincerely, Former advertising person with a new pet peeve.

OMG! Why does that bother me so much? Oh, I know, it is because the words aren't interchangeable!!

Also on my short list of late: Advise (the verb) vs. Advice (the noun)

I'm starting to have serious concerns about the state of our education system.

Tell me, what are your verbal pet peeves?